For produce box companies

Your produce.
Our engine.

Chop it is the planning and shopping technology that turns your box into an easy week of meals, so customers keep coming back.

Start the pilot
Scanning a fresh veg box into the Chop it pantry with a phone
The box life

Everyone wants to be a box household.

  1. 01Better produceSeasonal fruit and veg, picked for flavour by growers who care.
  2. 02Less wasteBought for the week, not on impulse in the aisle.
  3. 03Better valueCheaper per meal once the week is built around the box.

Your customers already believe it. It’s why they signed up.

What gets in the way

It’s not the box. It’s the admin around it.

Two or three shops a week, recipes in five places, and no single plan that joins them up. That’s a job for software, not for your customers.

A box household’s week
  • TueBox arrives. What do I do with the kohlrabi?
  • WedWork out what’s missing
  • ThuMidweek top-up, different app
  • SatBig shop, planned from scratch
  • SunVeg wilting in the fridge drawer

You’ve built the supply chain. The missing piece is the engine that plans the week.

How it fits

Chop it is the engine behind the box.

In

Your box, logged to the pantry on delivery

Their supermarket, the shop they already do

The engine, in your brand
  1. Recipes matched to your range
  2. A pantry that knows the box
  3. Weekly planning
  4. Chef IQ, the AI planner
  5. One list for six supermarkets
Out

One planned week, where everything in the box has a dinner

One shopping list for the rest, ready for their supermarket

A reason to reorder: the next box already has a plan

Live in the app today

Delivery day, in under a minute.

The box lands in the pantry, the week is planned around it, and the top-up goes to their supermarket. These are real screens from the Chop it app.

Saved weeks in Chop it, each with four or five dinners
iPlan the week around the box
Dinners are chosen around what arrived, so everything in the box has a plan.
A week, planned

Your box leads. The supermarket fills in.

Customers still do their big shop. It’s just planned around your produce now.

DinnerFrom your boxFrom the supermarket
Salmon with ginger greensPak choi, spring greensSalmon, rice, ginger
Chicken, leek and white bean cassouletLeeks, carrotsChicken thighs, cannellini beans
Sticky pork stir-fryPeppers, spring onionsPork loin steaks, noodles
Roast squash and kale risottoSquash, kaleRisotto rice, parmesan
Beef and tomato ragùTomatoes, carrots, celeryBeef mince, pasta

Nothing in the box is left without a plan.

What you get

Today you see them at checkout. With Chop it, you’re there at dinner.

  • More reordersA fresh plan for every box answers meal fatigue.
  • Bigger boxesNext week’s plan suggests extras to add to the next box.
  • Range insightSee which veg gets cooked, and which gets left. Built in the pilot.
  • Your brand at dinnerYour name on the app they open to plan, cook and shop.
Founding partner offer

See the full proposal.

Founding partners get a reduced set-up and a 120-day pilot. The full deck covers what’s included, the costs and the payback.

Open the founding partner deck
Getting started

Beta in 30 days. Proven in 90 more.

No build on your side.

  1. 01
    Days 1 to 30
    Build and beta

    We do: Map your range to recipes and deliver a branded beta on iOS TestFlight.

    You do: Share your range and brand assets, then test and sign off.

  2. 02
    Next 90 days
    Go live with one cohort

    We do: Run the app, Chef IQ and the supermarket top-up.

    You do: Add a QR card to the box and a line to the delivery email.

  3. 03
    Day 120
    Read out

    We do: Report reorder and skip rates against a control group.

    You do: Decide whether to roll out to every customer.

You source it. We plan it. They come back.

Start the pilot.

Leave your work email and Alex will be in touch to walk you through the founding partner offer. Or email hello@chop-it.com.

We’ll only email you about the pilot.