Eat better this week,without giving up what you love.
Chop it plans the week, writes the shop, and quietly nudges you toward more variety, more plants, more fibre, less waste. Without giving up the lasagne on Friday!
Try it. What’s in your fridge?
The average UK family throws away £60 a month in food.
That’s £14 billion across the UK every year. Sixty percent of it happens at home. Chop It is built to stop it happening to you.
Four things, done well. Nothing you don’t need.
What’s in your kitchen, what’s for dinner.
Tell Chop It what you have. We’ll tell you what to cook with it tonight, this week, or before it goes off.
Your week, scored.
A single number that reads your plan and tells you where the gaps are. Not a diet. Not homework. Just a nudge toward more varied, plant-forward cooking — without giving up the lasagne.
Three steps. Weekly shop, sorted in minutes.
Built on three ideas.
Variety beats restriction.
Thirty different plants a week does more for your gut than cutting out one food group ever will. Onion, garlic, an apple, a handful of seeds — it adds up.
Comfort food stays.
Smash burgers, mac and cheese, fish fingers, Friday lasagne. They’re features, not bugs. The week balances around them.
Hidden uplift, not hidden lectures.
Lentils into the bolognese. Squash purée into the mac sauce. Same dinner you wanted, quietly more fibre and one extra plant. We don’t tell, you don’t notice, the numbers move.
Eat better this week. Save the planet on the side.
Free to try. Web, iPhone, and Android. Your weekly shop, sorted in minutes.
The average UK family wastes £1,000 of food a year — the carbon equivalent of driving from London to Glasgow and back. Chop it is the easiest way to stop being part of that number.